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Michael Weber
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65193 Wiesbaden (Germany)
Phone: +49 170 2033663
Mail: hello@michaelweber.co

Learn! Think! Create!

The Creative Type

Posted on April 23, 2012

“There’s no such thing as a creative type. As if creative people can just show up and make stuff up. As if it were that easy.

I think people need to be reminded that creativity is a verb, and very time-consuming verb. It’s about taking an idea in your head, and transforming that idea into something real. And that’s always going to be a long and difficult process. If you’re doing it right, it’s going to feel like work.”

– Milton Glaser, as quoted in Jonah Lehrer’s Imagine

How To Be Creative – Jonah Lehrer

Posted on March 20, 2012

Creativity can seem like magic. We look at people like Steve Jobs and Bob Dylan, and we conclude that they must possess supernatural powers denied to mere mortals like us, gifts that allow them to imagine what has never existed before. They’re “creative types.” We’re not.

But creativity is not magic, and there’s no such thing as a creative type. Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It’s a skill. Anyone can learn to be creative and to get better at it. New research is shedding light on what allows people to develop world-changing products and to solve the toughest problems. A surprisingly concrete set of lessons has emerged about what creativity is and how to spark it in ourselves and our work.

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